Every week, another Attock business owner tells me the same story: “We paid someone for SEO last year. Nothing happened.” Sometimes the site even got worse. Choosing the wrong SEO expert doesn’t just waste money — it can damage your Google rankings for months.
Whether you’re a salon owner, property dealer, or restaurant manager, here’s how to hire right. Ask these seven questions before you sign anything.
1. “What exactly will you do in the first 30 days?”
A real expert has a process: technical audit, keyword research, Google Business Profile optimization, on-page fixes. Vague answers like “we’ll do SEO” are a red flag. You want a clear plan, not buzzwords. (For reference, our SEO services in Attock always start with a full audit before anything else.)
2. “Do you use white-hat methods only?”
This is the most important question on the list. Black-hat tactics — bought links, spammy directories, keyword stuffing — can get your site penalized or removed from Google entirely. Ask directly. A trustworthy expert will explain their off-page SEO methods proudly; a shady one will change the subject.
3. “How will you report progress?”
If the answer is “you’ll see results, don’t worry” — walk away. You should get regular, understandable reports: keyword rankings, traffic growth, what was done, what’s next. Transparency is non-negotiable.
4. “How long until I see results?”
Anyone promising “page 1 in 7 days” is lying. The honest answer: local SEO typically shows movement in 4–8 weeks and strong results in 3–6 months, depending on competition. In a market like Attock — where competition is still low — results often come faster. But guarantees of specific rankings are a classic scam signal. Google itself warns against them.
5. “Can you show me local proof?”
Rankings for a client in Lahore or Karachi don’t prove someone can rank your Attock business. Local SEO is local — Google Business Profile optimization, Attock-specific keywords, local citations. Ask for examples relevant to your market and business type.
6. “What do you need from me?”
Good SEO is a partnership. The expert needs access to your website, your Google Business Profile, and your knowledge of the business — services, prices, areas served. If someone says they need nothing from you, they’re probably doing nothing for you.
7. “What happens if I stop?”
This reveals their business model. Ethical SEOs build assets that keep working — optimized profiles, quality content, genuine reviews. If everything collapses the month you stop paying, they were renting you results, not building them.
What Fair Pricing Looks Like
SEO pricing in Pakistan varies widely, but here’s a realistic frame of reference. For a small Attock business, monthly local SEO retainers typically range from Rs. 25,000 to Rs. 80,000 depending on scope — number of keywords, content volume, and competition level. One-time projects like a full SEO audit or Google Business Profile setup usually fall between Rs. 15,000 and Rs. 50,000.
Be wary of both extremes. Suspiciously cheap packages (Rs. 5,000/month for “complete SEO”) almost always mean automated, low-quality work that can hurt you. On the other hand, a high price alone doesn’t guarantee quality — always tie the fee to the deliverables in questions 1 and 3 above.
The right question isn’t “how cheap?” but “what do I get, and how will I know it’s working?”
Red Flags: Walk Away If You Hear These
- Guaranteed #1 rankings
- “Secret” methods they can’t explain
- Extremely cheap packages (quality SEO takes real work)
- No reporting, no contract, no clear deliverables
- Promises to “buy 10,000 backlinks” for you
Why Local Expertise Matters
An SEO expert in Attock understands things an outsider doesn’t: how customers here search, which areas and landmarks matter, what local competitors are doing, and how businesses in this market actually operate. That local knowledge translates directly into better keyword targeting and faster results. Learn more about Uzaib Shah and the approach behind this site.
Ask Me These Questions Yourself
I’m Uzaib Shah — I do local SEO for Attock businesses, and I welcome every question on this list. In fact, I’d be suspicious of any expert who doesn’t.
Contact me for a free SEO audit — no jargon, no pressure, just an honest look at where your business stands on Google.